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Senior Living Expert

Using education to debunk senior living stigma

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Catherine  Owens

Catherine L. Owens is an internationally award winning Author of the books Be Your Own Hero: Senior Living Decisions Simplified and Shine On You Crazy Diamond: Even When Your Crown Feels Heavy.

Catherine is a nationally recognized Senior Living industry expert and has worked in a variety of roles in Senior Living including leadership, staff training, sales and marketing, and corporate development. Along with her book, Be Your Own Hero: Senior Living Decisions Simplified,  Catherine has been published and featured in national industry journals, is a regular guest on national and local radio shows and speaks to audiences about understanding and navigating senior living decisions. Her extensive knowledge and in-depth experience of providing for seniors’ needs has created successful outcomes for seniors and their families, helping them make choices that encapsulate the hopes and dreams aimed at living fully rather than just making a change in location.

Catherine has received local and national awards for her book Be Your Own Hero: Senior Living Decisions Simplified, a book she wrote with the hope of addressing the misconceptions surrounding senior living and to create a movement of knowledgeable and independent seniors who research their options early.

Catherine is a 2017 recipient of the Tribute to Women and Industry (TWIN) Award which honors women who have excelled in their field and made significant contributions to their industry.

catherine owens, author, book trailer


Be Your Own Hero Training addresses the emotional aspects and misconceptions often associated with senior living decisions. Many times these roadblocks are hindering a person’s ability to make proactive, safe choices during their aging years. Along with providing tools that will help your staff be more effective, BYOH Training also teaches professionals how to support their clients to understand and address concerns so they feel empowered to make necessary decisions.



Catherine speaks to audiences across the country about trends in the senior living industry,  senior living resources, the right time to research senior living options, and the role that adult children often have in the process.

Her goal is to help seniors and their families make educated decisions when it comes to senior living and to help senior living communities provide the best information and customer service possible.

Catherine hopes to debunk the myths surrounding senior living and to create a movement of knowledgeable and independent seniors who research their options early. 



Catherine has a heart for enriching the lives of others, helping them to find a real sense of purpose, and then encourages them to live it out through her knowledgeable, straightforward approach, heartfelt stories, and years of experience, that can be felt in all of her books.