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Senior Living Expert

Using education to debunk senior living stigma

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Speaking Presentations:

Empowering Senior Living Insight

I will tell you, I took 4 pages of notes, even though I have already read the book!

It was very helpful, and her life experience with real people helped me a lot and made me feel that I was listening to someone with valuable experience.

Bob A.

Individual Researching Senior Living Options


Embark on a transformative journey with Catherine L. Owens, a seasoned professional in the senior living industry, as she brings a wealth of knowledge and insight to audiences nationwide. Catherine’s passion is driven by a profound understanding of the challenges seniors and their families face in making crucial quality-of-life decisions.

Understanding Emotions and Fears:

Catherine delves deep into the emotional landscape of senior living decisions. She helps audiences understand the emotions, fears, and misconceptions that often hinder individuals from making crucial and necessary choices. As Catherine aptly puts it, “It may be one of the hardest decisions one will ever make, whether for themselves or a loved one.”

 Catherine’s Speaking Topics:

  1. Emotional Insight: Understand and identify emotions and concerns that can hinder one’s ability to make proactive and often necessary decisions.
  2. Optimal Research Timing: Learn when is the right time to initiate research into senior living options.
  3. Education Empowerment: Understand the importance of self-education in making informed decisions.
  4. The Role of Adult Children: Gain insights into the significant role adult children play in the senior living decision-making process.
  5. Little-Known Resources: Discover valuable but often overlooked resources available to seniors and their families.

The Essence of Catherine’s Message:

Senior living decisions are inherently emotional and multifaceted. Catherine’s mission is to dispel myths surrounding this crucial phase of life, fostering a movement of informed and independent seniors who proactively research their options. By sharing her revolutionary ideas, Catherine aims to empower both seniors and their families with the knowledge needed to make educated decisions, while supporting senior living communities in providing unparalleled information and customer service.

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What Attendees Are Saying

“I just got off the phone with Ann S. who is a very lively 92-year-old that drives a sports car and has a PhD in Engineering. She attended your Zoom presentation this past month and I took her your book and asked her to let me know what she thought.  I wanted to share with you that she called today and was so impressed with your book and how you addressed the issues related to making these decisions and did it in a kind and thoughtful way.  She said to tell you kudos to you and thank you for getting the message across so succinctly and so beautifully. I could go on and on, but I am sure you get the idea, she was absolutely floored by you.

Thank you for all that you do for us, Catherine!”

Nathan J.

Senior Living Professional

“I have to say, I believe everything she said. I could be a co-conspirator. It made me feel that I made the right choice and did things in the right order.”

She seems like a person I’d like to meet.

She gave the feeling she wanted to do best for people and give good advice. I’d love to get to know her and talk to her. Not to discuss her presentation, but to get to know her. She was one of those people I felt I could really relate to. She is a very good speaker and very understandable.”

Betty A. 

Resident at a Senior Living Community

“I thoroughly enjoyed the presentation this afternoon.  It answered questions that existed in my mind regarding moving to an active retirement community. My husband and I have decided to consider making this move together rather than waiting and having one of us being forced to do so. We feel that we can adjust to the community together and develop relationships with others.  I’m looking forward to receiving the book and reading it.  Thank you for making this presentation available.”

Carolyn K.

Individual Researching Senior Living Options

“Thanks for the webinar. Catherine speaks from experience – mine!, it seems, with my mom, AND mine to come — hoping to avoid all the worst-case scenarios Catherine described, which I am living through with mom, and am hoping to avoid for myself and my spouse.

I wish a year or two ago my brother, myself, and my mom could have all watched this webinar. But that was the problem— mom and my brother were avoiding reality, and I was pleading, crying, being angry, talking reasonably – all to no avail. Then one crisis, and another, and a third. I wish I would have had some of her focusing “questions to ask yourself” to hit home the point.  I can say this – some of the things Catherine discussed help me to understand what happened, and didn’t happen. I appreciated the opportunity to hear Catherine speak. Please extend my thanks.”

Diane S.

Family Member