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Senior Living Expert

Using education to debunk senior living stigma

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CLO Consulting

Addressing the emotional aspects and misconceptions often associated with Senior Living Decisions.

Senior Living Expert

Throughout my career in the senior living industry, I have seen how seniors and their families can become overwhelmed while trying to make quality-of-life decisions. I found that often they didn’t know the right questions to ask, and more importantly, how to ask the questions that would help them through the senior living decision process. Because of this, I was inspired to write “Be Your Own Hero: Senior Living Decisions Simplified,” to outline the senior living decision process. Senior living decisions are emotional, complicated, and include many factors.  I hope to debunk the myths surrounding senior living and to create a movement of knowledgeable and independent seniors who research their options early.

Catherine Owens is the guide you want to lead you through the wilderness of misinformation and mistaken assumptions about senior living.  Her extensive experience makes her eminently qualified as navigator, counselor, and coach for making the necessary decisions that will significantly impact the quality of the next phase of your life.  Where you live does matter, and Be Your Own Hero : Senior Living Decisions will matter when it comes to knowing you have made the right choice.

Roger Landry M.D., MPH

Author of Live Long, Die Short


Catherine  Owens

Catherine L. Owens is the owner of CLO Consulting, a trusted authority and advisor in innovative senior living solutions. Catherine is an internationally award-winning, best-selling author of the books Shine on You Crazy Diamond: Even When Your Crown Feels Heavy and Be Your Own Hero: Senior Living Decisions Simplified and co-author of best-selling books, What’s Next: Igniting Change and Impact in Health, Fitness and Life Now, and Difficult Aging in Place Conversations.

For Catherine, the phrase Be Your Own Hero is not just the title of her book, Be Your Own Hero: Senior Living Decisions Simplified, it is a mindset that has resonated with her since childhood, embodies who she is, and an approach she takes in all aspects of life. Catherine’s belief that everyone has the power and capability to Be Their Own Hero, is not only a common thread seen and felt in her personal and professional life, but what drives her motivation, desire, and commitment, to encourage, support, and empower others to find their own hero within.

As Co-Host of the Tattered Capes Podcast, Catherine is dedicated to changing the conversations around healthy aging choices that hold potential for increased opportunities for continued higher quality of life as we age.

Catherine serves as a member of the Board of Directors for The National Aging in Place Council and is a recipient of the Tribute to Women and Industry (TWIN) Award which honors women who have excelled in their field and made significant contributions to their industry.

Whether on the golf course, exploring new landscapes on her kayak, or capturing the raw beauty of nature as an award-winning wildlife photographer, Catherine finds joy in pursuits that harmonize mind, body, and her love of nature.

Be Your Own Hero Training addresses the emotional aspects and misconceptions often associated with senior living decisions. Many times these roadblocks are hindering a person’s ability to make proactive, safe choices during their aging years. Along with providing tools that will help your staff be more effective, BYOH Training also teaches professionals how to support their clients to understand and address concerns so they feel empowered to make necessary decisions.



Catherine speaks to audiences across the country about trends in the senior living industry,  senior living resources, the right time to research senior living options, and the role that adult children often have in the process.

Her goal is to help seniors and their families make educated decisions when it comes to senior living and to help senior living communities provide the best information and customer service possible.

Catherine hopes to debunk the myths surrounding senior living and to create a movement of knowledgeable and independent seniors who research their options early. 



Catherine has a heart for enriching the lives of others, helping them to find a real sense of purpose, and then encourages them to live it out through her knowledgeable, straightforward approach, heartfelt stories, and years of experience, that can be felt in all of her books.