Award-winning author Catherine L. Owens is a well-respected senior living expert, author, and speaker. Catherine’s years of experience make her a valuable asset to senior living companies looking to increase their occupancy, improve company vision, create a more productive sales culture, and enhance customer service.
Having worked in a variety of roles throughout her career—leadership, training, marketing and sales—Catherine intimately understands the senior living industry. She specializes in relationship-based sales techniques that help people make difficult, life-changing decisions with the goal of living fully rather than just making a change in location.
Catherine’s book, Be Your Own Hero: Senior Living Decisions Simplified has been critically acclaimed by senior living professionals, as well as seniors and their families.
Hear what Catherine has to say about why she wrote Be Your Own Hero: Senior Living Decisions Simplified and what benefit it has for nearly everyone; from adult children of senior parents to caregivers.